Why blog? Here are some concrete befefits that a blog might provide for a business:
- Organic search engine performance
- Seed press and media coverage
- Engage in a 2-way dialogue with customers
- Communicate your business values and culture
- Humanize and personalize your business - people buy from poeple
- Demonstrate progress and motion - ever go to an e-site that looks orphaned?
- Guide readers toward a desired action
- Show videos and images
- Manage your Public Relations
According to comScore, Blogs represent 34% of the total internet audience. Check out these demographic figures from eMarketer.com. Note that households with $75,000+ make up the largest segment of visitors to blog sites. Blogs are absolutely not just for teens and tweens anymore.
Posts
Nice information to tell me what segment of my customers I should target my blog writing style to. Any chance there's newer figures like this available? Things could have changed a bit since 2006.
ReplyDeleteThanks,
Kirk